La ‘cultura X’ Mercato: pop e tradizione

Juan Bonilla, Ray Loriga and Juan Manuel de Prada. The 90s of the 20th century marked a point of no return for society and Spanish letters: full integration with the contemporary brought with it the subjection to the laws of the market and the affirmation of a narrative open to hybridization between languages, intolerant of the distinctions between high culture and popular entertainment. In this volume we try to trace a reasoned balance of this passage, dismantling questionable generational phenomena and bringing together tradition and pop, in a confrontation involving the literary trajectories of Ray Loriga, Juan Bonilla and Juan Manuel de Prada, emblematic for their unfolding between these two extremes in search of a laconic prose like a verse of rock or exuberant song of metaphors, in the sign of a playful or refined metaletteratura, between cinema, music, television and baroque.