De menselijke beslisser: Over de psychologie van keuze en gedrag

How do people choose from the many possibilities they face – every day? In this book, prominent Dutch scientists from various disciplines provide a clear overview of the most recent knowledge about human choice behavior. In doing so, they elaborate on the major influence of the environment and the role of the unconscious. In addition, the latest insights from neurobiology are discussed. This book is intended for anyone who is concerned with human choice behavior and how it can be influenced. For example, how can people be tempted into a healthier lifestyle? To energy-saving behavior? To sensible financial planning? The scientists in this collection offer new and promising perspectives for answers to these kinds of questions.