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Consumer Groups and Reference Groups, by Sangeeta Sahney

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Lecture 29 : Sales Force Management: Managing Expenses of Sales Personnel, by Sangeeta Sahney

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Lecture 39 : Channel Systems, Channel Management, Logistics and Marketing Channels: Part II, by Sangeeta Sahney

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Lecture 20: The Selling Process, by Sangeeta Sahney

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Lecture 32 : Sales Quotas, by Sangeeta Sahney

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Social Class and Mobility, Lifestyle Analysis, by Sangeeta Sahney

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Market Segmentation and Positioning (Contd.), by Sangeeta Sahney

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Lecture 23: Sales Force Management: Recruitment, by Sangeeta Sahney

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Interpersonal Communication and Influence, by Sangeeta Sahney

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Consumer Perception, Risk and Imagery (Contd.), by Sangeeta Sahney

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Personality, Self Concept and Self Image, by Sangeeta Sahney

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Lecture 27 : Sales Force Management: Motivation, by Sangeeta Sahney

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Consumer Learning (Contd.), by Sangeeta Sahney

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Lecture 08: Strategic Planning, Sales Objectives, Strategies and Tactics, by Sangeeta Sahney

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Lecture 26 : Sales Force Management: Training, by Sangeeta Sahney

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Market Segmentation and Positioning, by Sangeeta Sahney

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Models of Consumers and Models of Consumer Behaviour (Contd.), by Sangeeta Sahney

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The Consumer Decision Making Process, by Sangeeta Sahney

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Lecture 04 : Duties and Responsibilities of Sales Managers and the Effective Sales Executive, by Sangeeta Sahney

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Lecture 07 : Determining Sales Related Marketing Policies, by Sangeeta Sahney

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Lecture 19: Theories of Selling, by Sangeeta Sahney

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Lecture 10: The Sales Organization, by Sangeeta Sahney

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Models of Consumers and Models of Consumer Behaviour (Contd.), by Sangeeta Sahney

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Alvin Toffler and Daniel Bell, by Sambit Mallick

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Donald MacKenzie and Judy Wajcman I, by Sambit Mallick

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Edwin Layton Jr., by Sambit Mallick

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Deconstruction of Modernity: The Postmodernist Critique II, by Sambit Mallick

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Modernity in India, by Sambit Mallick

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Thomas Edison, by Sambit Mallick

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Capitalism, Class, Gender, City, Machine, Workplace II, by Sambit Mallick

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